Hawaiian Maui cooks up Houston expansion plans

Hawaiian Maui Tacos plans to open 10 restaurants in Houston during the next five years.

Meritage Enterprises has entered into a development deal with the quick-casual restaurant chain, which blends traditional Mexican food with the flavors of Hawaii, and plans to open the first two Houston-area locations in 2007. Maui Tacos is based in New Rochelle, N.Y.


Michael Yang, a spokesman for Meritage Enterprises, said the restaurants will resemble laid-back beach shacks.

The first Maui Tacos opened in 1993 in Napili, Maui, when chef Mark Ellman started a Mexican restaurant to settle his craving for a taqueria. He had six more sites on Maui, Oahu and Hawaii within three years.

There are currently 18 Maui Tacos locations in 10 cities across the United States.

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