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Internationally acclaimed Hawaiian chef and
restaurateur, Mark Ellman first conceived
of Maui Tacos from the lanai of his beachfront home in Maui. With
the persistent crash of waves pounding the beachfront shore, he
sipped a glass of mango iced tea, contemplated life, death and
the surfers waiting for the next great wave…. and the delicious
Mexican food he grew up with in Southern California and longed
for in his new home in Hawaii.
As the sun set on the Pacific, Chef Ellman
knew what he wanted to do. He went to work and in 1993 he opened
the first MAUI TACOS® restaurant, in Napili,
Maui. “I set out to create a restaurant fusing traditional
Mexican fare with the exotic flavors from the Hawaiian Islands”.
The successful result was MAUI TACOS®.
That first restaurant received rave reviews
and was quickly followed by several more locations on Maui, Oahu,
and the Big Island. For years Hawaiians, jet-setters, island hoppers
and pro-surfers have brought legendary stories of MAUI
TACOS® with them everywhere they have traveled and
sure enough the concept was finally brought to the mainland in
1998. And the legend continues today as a sizzling hot concept
with restaurants opening across the globe.
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